We have been proud TS fans for 13 years now, and being a part of this community has shown us just how much people love Taylor’s lyrics, Easter eggs and symbolisms.

Every fan shows just how much they love her creative mind in different ways: by owning all her vinyls - specially TV -, creating these amazing TikTok videos dissecting her newest music video, or even wearing TS inspired pieces of clothing.

Now, this. We were struggling to find something in the apparel category.

Most of the times, merchandising is too all over your face, with big letters screaming your favorite artist’s name. That’s just not our thing, so we just looked for something more low-key and, and, at the same time, more meaningful.

Apart from merch, there are incredible designs from other people online, - which you should check for sure - but our goal was to wear simpler, smarter, and more discreet pieces of clothing to wear everyday.

We never managed to find what was in our heads, so we thought why not filling that gap, and create some pieces that only true fans would understand and you could wear everyday?

We have been in every possible forum understanding what people like you may love, and this collection is inspired in everything we have been hearing for the last couple of months.

If you love our designs and want to support our small business, meet us at Behind the Mall :)

Thank you!